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FMG Blog

Strategies & tips to maximize your database subscription
and get the most out of your recruiting & marketing campaigns.

Recruiting Strategies

The Importance of Branding

Posted on: February 19th, 2018

Branding is a complex term that encompasses everything from a logo and color palette to the functionality of your website to the tone in which copy written. Basically, it’s the way you are perceived by your customers. So, it’s fair to say these 8 letters really do have a lot of importance on your marketing…

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A Marketing Story: The Tortoise vs the Hare

Posted on: December 14th, 2017

We are all familiar with the children’s story of The Tortoise and The Hare. “The story concerns a Hare who ridicules a slow-moving Tortoise. Tired of the Hare’s arrogant behavior, the Tortoise challenges him to a race. The hare soon leaves the tortoise behind and, confident of winning, takes a nap midway through the race.…

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What Makes Email So Important?

Posted on: October 27th, 2017

In recent years, the world has seen a technological revolution unlike anything before. Our phones are now computers, our computers are now tablets, and tablets… well tablets exist now which is pretty darn cool. As technology has advanced, so has our use of it. People are now more connected than ever before with social sharing…

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Crisis Control: Agent & Advisor Recruiting

Posted on: September 27th, 2017

We’ve all heard the stats: “10,000 Baby Boomers turn 65 every day.” In fact, many companies have used this statistic to boast the benefit in selling their senior focused products for years. It’s a marketing message I have seen referenced countless times in recruiting messages and product promotion efforts. It’s a successful message and the…

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Warm Up Quiet Clickers

Posted on: September 14th, 2017

Few marketing efforts provide a better ROI than email marketing… That is why it’s still is as effective as it has always been. Email marketing provides great insight into how people engage with specific campaigns and content. With a bit of creativity, you can use these insights to tell you the next best steps to…

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Get Professional Results with Self-Service Email

Posted on: July 28th, 2017

There are countless self-service email marketing tools that will allow you to build an email and send it out to a list of people. These tools are very helpful for small businesses looking to expand their reach at an affordable rate. In fact, FMG has our own self-service tool, e-Connect, which allows you to build…

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Lead Purchasing Strategies- Get the Most out of Your Spend

Posted on: July 21st, 2017

A Talent Shortage Every day it seems as if recruiting top talent is becoming more of a challenge. This can be attributed to a number of factors including but not limited to the age demographics of the existing workforce, “the average age of a US insurance agent is 59. As such, one-fourth of the industry’s…

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Maximize Your ADC Subscription

Posted on: May 22nd, 2017

Advisor DirectConnect (ADC) is a robust web-based data platform designed to easily find the right financial advisor, insurance agent, Broker Dealer or RIA firm in seconds. This blog will highlight some of the most beneficial filter options available in ADC’s toolbox that helps you build a highly-targeted marketing list that gets results. Geographic Options: Our…

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Tips for Using a Third Party Marketing Partner

Posted on: April 5th, 2017

Small businesses have a difficult challenge to balance their marketing communication between their clients and their current pool of agents or advisors; along with their efforts to grow new business opportunities. A great solution to this challenge is using a third-party marketing partner to help boost your marketing reach. Some companies choose to outsource all…

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Tips for Better Email Marketing Inboxing

Posted on: March 28th, 2017

There are a multitude of reasons as to why an emails will go to SPAM. When running an email campaign, SPAM doesn’t necessarily mean you are sending bad emails, but it does mean you should spend some time looking at why your email ended up in SPAM. In this blog, I will go a little…

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