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Strategies & tips to maximize your database subscription
and get the most out of your recruiting & marketing campaigns.

Effecitve Marketing Tools

The Importance of Branding

Posted on: February 19th, 2018

Branding is a complex term that encompasses everything from a logo and color palette to the functionality of your website to the tone in which copy written. Basically, it’s the way you are perceived by your customers. So, it’s fair to say these 8 letters really do have a lot of importance on your marketing…

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How to Determine Your Marketing ROI?

Posted on: January 23rd, 2018

Digital marketing is a relatively new marketing channel that continues to evolve. Just a few short years ago measuring success with a digital campaign could be as simple as looking at the number of likes or views. This could show us a bit about who was engaging with our post or email, but it never…

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Infographic: Traditional Marketing vs Digital Marketing

Posted on: December 20th, 2017

Reaching your target audience is the end goal, but how do you select the best marketing channel? This infographic will look at some traditional and some digital marketing channels and breakdown the average cost and return for each channel. Want to learn more? Contact us today to see how we can help with your marketing…

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A Marketing Story: The Tortoise vs the Hare

Posted on: December 14th, 2017

We are all familiar with the children’s story of The Tortoise and The Hare. “The story concerns a Hare who ridicules a slow-moving Tortoise. Tired of the Hare’s arrogant behavior, the Tortoise challenges him to a race. The hare soon leaves the tortoise behind and, confident of winning, takes a nap midway through the race.…

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What’s Your Hook?

Posted on: November 22nd, 2017

Marketing, regardless of the medium, is about raising awareness and increasing engagement. At FMG, we run hundreds of marketing campaigns for our clients and we have seen what is successful and what will fail. There is one common thread with all successful marketing campaigns; they have identified a problem and they have the solution. Create…

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What Makes Email So Important?

Posted on: October 27th, 2017

In recent years, the world has seen a technological revolution unlike anything before. Our phones are now computers, our computers are now tablets, and tablets… well tablets exist now which is pretty darn cool. As technology has advanced, so has our use of it. People are now more connected than ever before with social sharing…

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Warm Up Quiet Clickers

Posted on: September 14th, 2017

Few marketing efforts provide a better ROI than email marketing… That is why it’s still is as effective as it has always been. Email marketing provides great insight into how people engage with specific campaigns and content. With a bit of creativity, you can use these insights to tell you the next best steps to…

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Get Professional Results with Self-Service Email

Posted on: July 28th, 2017

There are countless self-service email marketing tools that will allow you to build an email and send it out to a list of people. These tools are very helpful for small businesses looking to expand their reach at an affordable rate. In fact, FMG has our own self-service tool, e-Connect, which allows you to build…

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Lead Purchasing Strategies- Get the Most out of Your Spend

Posted on: July 21st, 2017

A Talent Shortage Every day it seems as if recruiting top talent is becoming more of a challenge. This can be attributed to a number of factors including but not limited to the age demographics of the existing workforce, “the average age of a US insurance agent is 59. As such, one-fourth of the industry’s…

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Harnessing the Power of Preheaders

Posted on: June 20th, 2017

Email marketing has drastically changed over the past 7+ years. Now more than ever, people are viewing their emails on their phone while on the go. This allows email marketers to get their message to their audience anytime, anywhere – creating a whole new world of tactics to try. While the smart phone phenomenon kept…

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