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FMG Blog

Strategies & tips to maximize your database subscription
and get the most out of your recruiting & marketing campaigns.

Self-Service vs. Turn-Key Email Marketing

Posted on: April 4th, 2016

Email Marketing Tips Self-Service Email Marketing vs. Turn-Key Email Marketing: Which Option is Best for You? Email Marketing continues to be highly profitable for companies looking to recruit, increase brand awareness, and promote a product or service. In fact, according to Experian, “For every $1 spent, $44.25 is the average return on email marketing investment.”…

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Get Better Results From Your Telemarketing Campaigns

Posted on: March 29th, 2016

Better Results for Telemarketing If you market or recruit agents & advisors to your firm, there are a number of factors you need to consider to be successful. Let’s face it; there is plenty of product available, and more than enough competition to go around. But, what makes the heart of the insurance & financial…

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What is a SIFI Firm and How Does it Impact Your Recruiting?

Posted on: March 25th, 2016

SIFI UPDATE: This blog was originally published on January 20th, 2016. Since that time additional activity has occurred requiring an update to this article. “Massachusetts Mutual Life Insurance Co. agreed to buy a distribution network from MetLife Inc., adding 4,000 financial advisers…” and “As part of the deal, MetLife will be the exclusive developer of…

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Simple Steps to e-Connect® Success

Posted on: March 4th, 2016

e-Connect The above infographic provides nine steps that are fundamental to a successful e-Connect© email marketing campaign. If all steps are followed, it will in turn provide you with a positive ROI. Financial Media Group (FMG) wants your campaign to be as successful as possible, and that is why we have created this document for…

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Stand Out with Direct Marketing

Posted on: February 25th, 2016

Direct Marketing Tips If you want your advisor recruiting efforts to stand out, get creative. Let’s face it – direct mail is competitive and can easily become junk mail, resulting in your hard work and recruiting dollars literally being tossed in the trash. Flyers, stock letters, even handwritten cards can ultimately become just another piece…

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The Mechanics of a Call Center Lead Generation Campaign

Posted on: February 24th, 2016

Call Center Leads Here at Financial Media Group (FMG) we put our marketing expertise to work for our customers every day. We do this through consulting with our database customers about different refinements or approaches to pulling a list to find the right target audience for our customer’s effort. We help our customers execute multiple…

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Brush off the New Year Glitter

Posted on: January 11th, 2016

It’s that time of the year again where we reflect on the past year and look to the upcoming year with glittery excitement and enthusiasm. For many companies, the start of a new year is also the start of their new marketing budget.  There have been so many sparkly ideas and concepts that your company…

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Data Hygiene – The Importance of Clean & Accurate Data

Posted on: January 5th, 2016

The Importance of Accurate Databases Healthy data should be the backbone to any business decision or marketing/recruiting effort.  A well thought out and executed marketing plan will go nowhere if you are not hitting your target market. That is why at FMG we go above and beyond basic data checks to ensure our database has the…

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How to Spot Bad Data and Avoid it

Posted on: December 23rd, 2015

Tips for Spotting Poor Data We all use data in both our personal and business lives, but we rarely stop to think about the cost and impact of bad data. In the business world, bad data can lead to everything from bad decisions to business failure. At Financial Media Group our entire business is centered…

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FMG Christmas Party

Posted on: December 22nd, 2015

Christmas Party for FMG Financial Media Group hosted its annual Holiday Party this past Friday, December 11th. Employees and their plus one were able to celebrate the successes of the year and congregate in one place. Co-Owners Eric Bender and Mark Morgan treated employees to a private room at the View House DTC. The night…

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