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Strategies & tips to maximize your database subscription
and get the most out of your recruiting & marketing campaigns.

Email Evolution: Rendering for All Devices

Posted on: April 12th, 2018

Email Marketing is an effective tool to reach a large audience for nominal cost. This is a main reason it is such a popular marketing avenue. As an email marketer with over 15 years of experience, I have seen a lot of success with email marketing, but I have also seen the email world change…

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Why Your Marketing Isn’t Working

Posted on: March 27th, 2018

Far too often small business owners and big branches will exhaust their resources (and sanity) by spending money on massive marketing efforts that just don’t give back. Marketing is a complicated venture with many professionals having different opinions on what sells their business best. With many companies increasing spending in this area, it is more…

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Pay-Per-Click Comparison

Posted on: March 23rd, 2018

Flat-Rate vs. Bid-Based Campaigns Pay-per-click or PPC is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. PPC is typically associated to search engines such as Google Ad Words or Bing Ads or…

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What is a Lead? Aligning Sales and Marketing POV

Posted on: February 28th, 2018

The value of a lead will vary depending on who you ask – a person on a sales team or a person on a marketing team. Clearly both teams will see opportunity, however there are several things to consider when establishing value, the first of which is to determine how you will define a lead.…

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The Importance of Branding

Posted on: February 19th, 2018

Branding is a complex term that encompasses everything from a logo and color palette to the functionality of your website to the tone in which copy written. Basically, it’s the way you are perceived by your customers. So, it’s fair to say these 8 letters really do have a lot of importance on your marketing…

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Utilize Advisor DirectConnect for Multi-Channel Marketing

Posted on: January 31st, 2018

Multichannel marketing refers to the practice by which companies interact with prospects through multiple channels, in order to sell them goods and services. This can be done with several tactics, but for the sake of the blog, we will be looking at email, a calling campaign and direct mail. Multi-Channel Marketing is a highly effective…

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How to Determine Your Marketing ROI?

Posted on: January 23rd, 2018

Digital marketing is a relatively new marketing channel that continues to evolve. Just a few short years ago measuring success with a digital campaign could be as simple as looking at the number of likes or views. This could show us a bit about who was engaging with our post or email, but it never…

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Infographic: Traditional Marketing vs Digital Marketing

Posted on: December 20th, 2017

Reaching your target audience is the end goal, but how do you select the best marketing channel? This infographic will look at some traditional and some digital marketing channels and breakdown the average cost and return for each channel. Want to learn more? Contact us today to see how we can help with your marketing…

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A Marketing Story: The Tortoise vs the Hare

Posted on: December 14th, 2017

We are all familiar with the children’s story of The Tortoise and The Hare. “The story concerns a Hare who ridicules a slow-moving Tortoise. Tired of the Hare’s arrogant behavior, the Tortoise challenges him to a race. The hare soon leaves the tortoise behind and, confident of winning, takes a nap midway through the race.…

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Advisor Direct Connect Version 8.3 Has Arrived

Posted on: November 27th, 2017

If you recently logged into Advisor Direct Connect (ADC) you may have noticed things look a little different. You’re right, we had some work done and we’re not afraid to show it! A Whole New Look ADC recently went under the knife for a fresh face-lift. With a sleek new logo and a contemporary new…

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