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FMG Blog

Strategies & tips to maximize your database subscription
and get the most out of your recruiting & marketing campaigns.

Grow Your Email List

Posted on: May 11th, 2018

Email performance is based on several factors, but the list which you are sending to may be the most crucial. There are many ways you can acquire new email addresses, some more ethical than others. In this blog we will identify a few methods following industry best practices. But before we dive into ways to…

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5 Effective Email Techniques for Recruiting Agents

Posted on: May 2nd, 2018

On any given day most inboxes are inundated with countless automated emails. It’s typical someone will give their inbox a quick scan to see what they can bulk delete, few emails are opened and even fewer are clicked on. So, with so many emails being sent and not being opened or clicked on, why is…

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A Powerful Partnership to Increase Recruiting Success

Posted on: April 30th, 2018

Financial Media Group has partnered with RME360, the originator of the social dinner event marketing concept and leader in direct mail lead generation and advisor recruiting in the financial services industry. This partnership brings our clients another way to connect to the agents & advisors most important to their growth. No other industry marketing company…

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Email Evolution: Rendering for All Devices

Posted on: April 12th, 2018

Email Marketing is an effective tool to reach a large audience for nominal cost. This is a main reason it is such a popular marketing avenue. As an email marketer with over 15 years of experience, I have seen a lot of success with email marketing, but I have also seen the email world change…

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Why Your Marketing Isn’t Working

Posted on: March 27th, 2018

Far too often small business owners and big branches will exhaust their resources (and sanity) by spending money on massive marketing efforts that just don’t give back. Marketing is a complicated venture with many professionals having different opinions on what sells their business best. With many companies increasing spending in this area, it is more…

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Pay-Per-Click Comparison

Posted on: March 23rd, 2018

Flat-Rate vs. Bid-Based Campaigns Pay-per-click or PPC is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. PPC is typically associated to search engines such as Google Ad Words or Bing Ads or…

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What is a Lead? Aligning Sales and Marketing POV

Posted on: February 28th, 2018

The value of a lead will vary depending on who you ask – a person on a sales team or a person on a marketing team. Clearly both teams will see opportunity, however there are several things to consider when establishing value, the first of which is to determine how you will define a lead.…

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The Importance of Branding

Posted on: February 19th, 2018

Branding is a complex term that encompasses everything from a logo and color palette to the functionality of your website to the tone in which copy written. Basically, it’s the way you are perceived by your customers. So, it’s fair to say these 8 letters really do have a lot of importance on your marketing…

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Utilize Advisor DirectConnect for Multi-Channel Marketing

Posted on: January 31st, 2018

Multichannel marketing refers to the practice by which companies interact with prospects through multiple channels, in order to sell them goods and services. This can be done with several tactics, but for the sake of the blog, we will be looking at email, a calling campaign and direct mail. Multi-Channel Marketing is a highly effective…

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How to Determine Your Marketing ROI?

Posted on: January 23rd, 2018

Digital marketing is a relatively new marketing channel that continues to evolve. Just a few short years ago measuring success with a digital campaign could be as simple as looking at the number of likes or views. This could show us a bit about who was engaging with our post or email, but it never…

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