1-855-461-4644
☰ Menu

FMG Blog

Strategies & tips to maximize your database subscription
and get the most out of your recruiting & marketing campaigns.

Infographic: Traditional Marketing vs Digital Marketing

Posted on: December 20th, 2017

Reaching your target audience is the end goal, but how do you select the best marketing channel? This infographic will look at some traditional and some digital marketing channels and breakdown the average cost and return for each channel. Want to learn more? Contact us today to see how we can help with your marketing…

Read More

A Marketing Story: The Tortoise vs the Hare

Posted on: December 14th, 2017

We are all familiar with the children’s story of The Tortoise and The Hare. “The story concerns a Hare who ridicules a slow-moving Tortoise. Tired of the Hare’s arrogant behavior, the Tortoise challenges him to a race. The hare soon leaves the tortoise behind and, confident of winning, takes a nap midway through the race.…

Read More

Advisor Direct Connect Version 8.3 Has Arrived

Posted on: November 27th, 2017

If you recently logged into Advisor Direct Connect (ADC) you may have noticed things look a little different. You’re right, we had some work done and we’re not afraid to show it! A Whole New Look ADC recently went under the knife for a fresh face-lift. With a sleek new logo and a contemporary new…

Read More

What’s Your Hook?

Posted on: November 22nd, 2017

Marketing, regardless of the medium, is about raising awareness and increasing engagement. At FMG, we run hundreds of marketing campaigns for our clients and we have seen what is successful and what will fail. There is one common thread with all successful marketing campaigns; they have identified a problem and they have the solution. Create…

Read More

What Makes Email So Important?

Posted on: October 27th, 2017

In recent years, the world has seen a technological revolution unlike anything before. Our phones are now computers, our computers are now tablets, and tablets… well tablets exist now which is pretty darn cool. As technology has advanced, so has our use of it. People are now more connected than ever before with social sharing…

Read More

Our Data Tells a Story: Vol 5

Posted on: October 17th, 2017

Watching data is part of my job. As a Data Analyst, it’s difficult not to notice how astonishing the amount of movement that occurs on a regular basis in the financial and insurance industries. A recent update to our database only reiterated this sentiment. In this blog, I will highlight some of the most eye-opening…

Read More

Crisis Control: Agent & Advisor Recruiting

Posted on: September 27th, 2017

We’ve all heard the stats: “10,000 Baby Boomers turn 65 every day.” In fact, many companies have used this statistic to boast the benefit in selling their senior focused products for years. It’s a marketing message I have seen referenced countless times in recruiting messages and product promotion efforts. It’s a successful message and the…

Read More

Warm Up Quiet Clickers

Posted on: September 14th, 2017

Few marketing efforts provide a better ROI than email marketing… That is why it’s still is as effective as it has always been. Email marketing provides great insight into how people engage with specific campaigns and content. With a bit of creativity, you can use these insights to tell you the next best steps to…

Read More

Get Professional Results with Self-Service Email

Posted on: July 28th, 2017

There are countless self-service email marketing tools that will allow you to build an email and send it out to a list of people. These tools are very helpful for small businesses looking to expand their reach at an affordable rate. In fact, FMG has our own self-service tool, e-Connect, which allows you to build…

Read More

Lead Purchasing Strategies- Get the Most out of Your Spend

Posted on: July 21st, 2017

A Talent Shortage Every day it seems as if recruiting top talent is becoming more of a challenge. This can be attributed to a number of factors including but not limited to the age demographics of the existing workforce, “the average age of a US insurance agent is 59. As such, one-fourth of the industry’s…

Read More