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FMG Blog

Strategies & tips to maximize your database subscription
and get the most out of your recruiting & marketing campaigns.

Author Archive

The Importance of Branding

Posted on: February 19th, 2018

Branding is a complex term that encompasses everything from a logo and color palette to the functionality of your website to the tone in which copy written. Basically, it’s the way you are perceived by your customers. So, it’s fair to say these 8 letters really do have a lot of importance on your marketing…

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Utilize Advisor DirectConnect for Multi-Channel Marketing

Posted on: January 31st, 2018

Multichannel marketing refers to the practice by which companies interact with prospects through multiple channels, in order to sell them goods and services. This can be done with several tactics, but for the sake of the blog, we will be looking at email, a calling campaign and direct mail. Multi-Channel Marketing is a highly effective…

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How to Determine Your Marketing ROI?

Posted on: January 23rd, 2018

Digital marketing is a relatively new marketing channel that continues to evolve. Just a few short years ago measuring success with a digital campaign could be as simple as looking at the number of likes or views. This could show us a bit about who was engaging with our post or email, but it never…

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Infographic: Traditional Marketing vs Digital Marketing

Posted on: December 20th, 2017

Reaching your target audience is the end goal, but how do you select the best marketing channel? This infographic will look at some traditional and some digital marketing channels and breakdown the average cost and return for each channel. Want to learn more? Contact us today to see how we can help with your marketing…

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A Marketing Story: The Tortoise vs the Hare

Posted on: December 14th, 2017

We are all familiar with the children’s story of The Tortoise and The Hare. “The story concerns a Hare who ridicules a slow-moving Tortoise. Tired of the Hare’s arrogant behavior, the Tortoise challenges him to a race. The hare soon leaves the tortoise behind and, confident of winning, takes a nap midway through the race.…

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Advisor Direct Connect Version 8.3 Has Arrived

Posted on: November 27th, 2017

If you recently logged into Advisor Direct Connect (ADC) you may have noticed things look a little different. You’re right, we had some work done and we’re not afraid to show it! A Whole New Look ADC recently went under the knife for a fresh face-lift. With a sleek new logo and a contemporary new…

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What’s Your Hook?

Posted on: November 22nd, 2017

Marketing, regardless of the medium, is about raising awareness and increasing engagement. At FMG, we run hundreds of marketing campaigns for our clients and we have seen what is successful and what will fail. There is one common thread with all successful marketing campaigns; they have identified a problem and they have the solution. Create…

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What Makes Email So Important?

Posted on: October 27th, 2017

In recent years, the world has seen a technological revolution unlike anything before. Our phones are now computers, our computers are now tablets, and tablets… well tablets exist now which is pretty darn cool. As technology has advanced, so has our use of it. People are now more connected than ever before with social sharing…

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Our Data Tells a Story: Vol 5

Posted on: October 17th, 2017

Watching data is part of my job. As a Data Analyst, it’s difficult not to notice how astonishing the amount of movement that occurs on a regular basis in the financial and insurance industries. A recent update to our database only reiterated this sentiment. In this blog, I will highlight some of the most eye-opening…

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Crisis Control: Agent & Advisor Recruiting

Posted on: September 27th, 2017

We’ve all heard the stats: “10,000 Baby Boomers turn 65 every day.” In fact, many companies have used this statistic to boast the benefit in selling their senior focused products for years. It’s a marketing message I have seen referenced countless times in recruiting messages and product promotion efforts. It’s a successful message and the…

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