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FMG Blog

Strategies & tips to maximize your database subscription
and get the most out of your recruiting & marketing campaigns.

Effecitve Marketing Tools

What’s Your Hook?

Posted on: November 21st, 2017

Marketing, regardless of the medium, is about raising awareness and increasing engagement. At FMG, we run hundreds of marketing campaigns for our clients and we have seen what is successful and what will fail. There is one common thread with all successful marketing campaigns; they have identified a problem and they have the solution. Create…

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What Makes Email So Important?

Posted on: October 27th, 2017

In recent years, the world has seen a technological revolution unlike anything before. Our phones are now computers, our computers are now tablets, and tablets… well tablets exist now which is pretty darn cool. As technology has advanced, so has our use of it. People are now more connected than ever before with social sharing…

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Warm Up Quiet Clickers

Posted on: September 14th, 2017

Few marketing efforts provide a better ROI than email marketing… That is why it’s still is as effective as it has always been. Email marketing provides great insight into how people engage with specific campaigns and content. With a bit of creativity, you can use these insights to tell you the next best steps to…

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Get Professional Results with Self-Service Email

Posted on: July 28th, 2017

There are countless self-service email marketing tools that will allow you to build an email and send it out to a list of people. These tools are very helpful for small businesses looking to expand their reach at an affordable rate. In fact, FMG has our own self-service tool, e-Connect, which allows you to build…

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Lead Purchasing Strategies- Get the Most out of Your Spend

Posted on: July 21st, 2017

A Talent Shortage Every day it seems as if recruiting top talent is becoming more of a challenge. This can be attributed to a number of factors including but not limited to the age demographics of the existing workforce, “the average age of a US insurance agent is 59. As such, one-fourth of the industry’s…

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Harnessing the Power of Preheaders

Posted on: June 20th, 2017

Email marketing has drastically changed over the past 7+ years. Now more than ever, people are viewing their emails on their phone while on the go. This allows email marketers to get their message to their audience anytime, anywhere – creating a whole new world of tactics to try. While the smart phone phenomenon kept…

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Infographic: Better Reputation = Better Email Marketing Inboxing

Posted on: April 26th, 2017

Better Email Marketing This infographic provides insight into what an IP address is, why it’s important and how the IP reputation can help or hinder your email deliverabilty. Are you interested in learning more about our high quality email marketing? Don’t wait, contact us now!

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Tips for Using a Third Party Marketing Partner

Posted on: April 5th, 2017

Small businesses have a difficult challenge to balance their marketing communication between their clients and their current pool of agents or advisors; along with their efforts to grow new business opportunities. A great solution to this challenge is using a third-party marketing partner to help boost your marketing reach. Some companies choose to outsource all…

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Tips for Better Email Marketing Inboxing

Posted on: March 28th, 2017

There are a multitude of reasons as to why an emails will go to SPAM. When running an email campaign, SPAM doesn’t necessarily mean you are sending bad emails, but it does mean you should spend some time looking at why your email ended up in SPAM. In this blog, I will go a little…

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5 Unconventional Call Center Strategies & Tactics to Help You Stand Out

Posted on: March 8th, 2017

One of the marketing programs that we offer is lead generation services through our in-house boutique call center. This call center department year-in year-out generates over 15,000 licensed agent or advisor leads, tailored to our customer’s requirements. These requirements are typically comprised of geography, licensing, product focus, production, past experience, and/or years of experience to…

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