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FMG Blog

Strategies & tips to maximize your database subscription
and get the most out of your recruiting & marketing campaigns.

Database Strategies

Our Data Tells a Story: Vol 4

Posted on: June 30th, 2017

Keeping our data fresh is what we do here at FMG. We continually compile data from multiple sources and take the time to validate the data’s accuracy. This is how we can provide the most robust and accurate data for the insurance and financial industries. A recent update to our database looked at address verification…

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Finding your Target Audience Based on Licensing

Posted on: May 26th, 2017

Here at Financial Media Group we have been providing data lists and marketing campaigns to reach, communicate with, and help firms recruit/retain agents and advisors for going on 15 years. We offer a number of different ways to slice and dice our data that enables our customers to find their ideal audience. Whether you want…

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Maximize Your ADC Subscription

Posted on: May 22nd, 2017

Advisor DirectConnect (ADC) is a robust web-based data platform designed to easily find the right financial advisor, insurance agent, Broker Dealer or RIA firm in seconds. This blog will highlight some of the most beneficial filter options available in ADC’s toolbox that helps you build a highly-targeted marketing list that gets results. Geographic Options: Our…

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Infographic: Better Reputation = Better Email Marketing Inboxing

Posted on: April 26th, 2017

Better Email Marketing This infographic provides insight into what an IP address is, why it’s important and how the IP reputation can help or hinder your email deliverabilty. Are you interested in learning more about our high quality email marketing? Don’t wait, contact us now!

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Our Data Tells a Story: Vol 3

Posted on: April 11th, 2017

As a Data Analyst, I spend a lot of time putting order to unorganized data. One trend that continues, is the blending of the insurance and financial industries data. Our recent data update focused on the securities side of our database; with efforts looking to combine duplicate records and removing no longer licensed producers. During…

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Our Data Tells A Story – Vol 2

Posted on: January 20th, 2017

Data always changes. Marketing and recruiting requires that you expand your reach outside of your current prospecting pool to get more visibility. Many companies choose to accomplish this by purchasing or renting a marketing list. Why not, right? Lists are inexpensive and they can really target your ideal audience. Its seems like a decent solution…

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New Year – New Goals

Posted on: January 9th, 2017

Cheers to a new year! A new year symbolizes a fresh beginning. People make personal resolutions or goals to lose weight, get in shape, and eat healthier. But what sort of marketing or recruiting resolutions are you setting for yourself? Goals keep everyone focused. Running a campaign without establishing some sort of goal makes it…

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Our Data Tells A Story

Posted on: December 19th, 2016

Our Data Tells A Story People are always changing. Changing jobs, changing companies, changing states… It’s human nature to be on the move. As a company that provides database services the need to regularly maintain data to stay accurate is crucial to our quality. Accurate data is the backbone to our business. We constantly check…

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Getting Squeaky Clean Data

Posted on: November 18th, 2016

Did you know: 72% OF CUSTOMER FILES CONTAIN DUPLICATE RECORDS, INCORRECT ADDRESSES & INACTIVE ADVISORS AND FIRMS! Statistics show that poor data quality costs firms millions of dollars each year. Along with the financial burden of using poor data, the lost opportunities are immeasurable. But what makes data quality poor? And more importantly, how can…

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