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FMG Blog

Strategies & tips to maximize your database subscription
and get the most out of your recruiting & marketing campaigns.

Benefits of Direct Marketing

Posted on: September 29th, 2014

Directing Marketing Benefits When trying to build an all-star team, nothing is more important than making sure you’re reaching out to the right individuals who would be the perfect fit with your products and services. Whether you’re trying to reach advisors, agents, RIAs or other financial professionals a key objective is finding and reaching those…

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Recruiting Series: #3 Standing Out

Posted on: September 19th, 2014

Recruiting: Make Your Offer Stand Out One of the first places to start with any advisor marketing campaign is a discussion about how to make your offer stand out. The best way to do this is to begin with a list of the things your company offers. The focus of this list should be on…

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Recruiting Series: #2 Maintaining Frequency

Posted on: September 10th, 2014

How Important is Frequency in Marketing? If you’re in a marketing role then you’re probably keenly aware of the many marketing choices you have.  These choices range from how you’re going to market (email, direct mail, telemarketing, web, social media, print advertising), to who you’re going to send your marketing message to.  Financial advisor and…

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Recruiting Series: #1 Tailoring Your Message to Your Audience

Posted on: July 30th, 2014

Recruiting Tips #1 Agents and advisors are increasingly more specialized in their practice and are creating niches to serve specific demographics.  As financial marketers, you have to understand this trend and how to use this knowledge to not only deliver a specialized offer, but to reach the types of advisors you really want.

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Email Marketing 101: Understanding the Basics

Posted on: July 16th, 2014

Getting Started with Email Marketing E-mail marketing is one of the most exciting and effective means of getting your message in front of your target audience. But let’s be honest – email marketing is complicated, and most people don’t even know the basics. Gone are the days of using unqualified email lists obtained from random…

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Top Ten Insurance Agent and Advisor Recruiting Tips

Posted on: July 8th, 2014

Top 10 Recruiting Tips Recruiting insurance agents and financial advisors is no easy task, and one of the most important factors for success is experience.   And when it comes to experience, we’ve got it. We’ve worked on thousands of campaigns and we leverage that experience every day when working on the behalf of our…

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How To Recruit Financial Advisors

Posted on: October 28th, 2013

Recruiting Financial Advisors Is your firm struggling with how to recruit top producing financial advisors, registered representatives, IARs, or RIAs? Are you an insurance agency looking to recruit top producing agents? In this post we will cover several tactics for how to recruit financial advisors and get them to come and work for your firm…

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Ways to Recruit Financial Advisors, Registered Reps and IARs

Posted on: October 28th, 2013

Recruiting Advisors Are you looking to recruit top producing financial advisors to come work for your firm? Do you know the exact type of financial advisor you want to work for you? Are you having difficulties locating top producers in your area? Financial Media Group provides access to high quality advisor databases of all licensed…

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Financial Advisor Recruiting & Hiring

Posted on: October 28th, 2013

Financial Advisor Employment Recruiting Recruiting Advisors is Competitive Business: Is Your Recruiting Message On-point? If you’re an Independent Broker Dealer looking to recruit advisors, you no doubt have found it becoming increasingly competitive. The days of attracting advisors by simply offering top notch service and “true” independence are over. Advisors are expecting substantially more from their…

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