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FMG Blog

Strategies & tips to maximize your database subscription
and get the most out of your recruiting & marketing campaigns.

The Mechanics of a Call Center Lead Generation Campaign

Posted on: February 24th, 2016

Call Center Leads Here at Financial Media Group (FMG) we put our marketing expertise to work for our customers every day. We do this through consulting with our database customers about different refinements or approaches to pulling a list to find the right target audience for our customer’s effort. We help our customers execute multiple…

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Brush off the New Year Glitter

Posted on: January 11th, 2016

It’s that time of the year again where we reflect on the past year and look to the upcoming year with glittery excitement and enthusiasm. For many companies, the start of a new year is also the start of their new marketing budget.  There have been so many sparkly ideas and concepts that your company…

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Data Hygiene – The Importance of Clean & Accurate Data

Posted on: January 5th, 2016

The Importance of Accurate Databases Healthy data should be the backbone to any business decision or marketing/recruiting effort.  A well thought out and executed marketing plan will go nowhere if you are not hitting your target market. That is why at FMG we go above and beyond basic data checks to ensure our database has the…

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How to Spot Bad Data and Avoid it

Posted on: December 23rd, 2015

Tips for Spotting Poor Data We all use data in both our personal and business lives, but we rarely stop to think about the cost and impact of bad data. In the business world, bad data can lead to everything from bad decisions to business failure. At Financial Media Group our entire business is centered…

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FMG Christmas Party

Posted on: December 22nd, 2015

Christmas Party for FMG Financial Media Group hosted its annual Holiday Party this past Friday, December 11th. Employees and their plus one were able to celebrate the successes of the year and congregate in one place. Co-Owners Eric Bender and Mark Morgan treated employees to a private room at the View House DTC. The night…

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Take Your Agent & Advisor Recruiting to the Next Level

Posted on: December 15th, 2015

Insurance Agent and Financial Advisor Recruiting Tips Recruitment is a tough game. It always has been and it always will be. Agents & advisors have many options when it comes to which company they place business with. From large firms to wholesalers to independent agencies, it’s a wide industry and you’re competing against a lot…

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2015 Medicare AEP is Over, Time to Lay Your Plans for 2016

Posted on: December 7th, 2015

Medicare Annual Enrollment 2015 & Background Medicare annual enrollment period (AEP) just completed for 2015, and according to Centers for Medicare & Medicaid Services (CMS) Medicare Advantage “enrollment is projected to increase by more than 50 percent to approximately 17.4 million enrollees, which represents about 32 percent of the Medicare population.”1 One of the most…

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Email 101: The Power of Email and Getting it Right

Posted on: December 2nd, 2015

How to Email Market the Right Way Recruiting in general is competitive however everyone knows that it’s critical for an agency to continuously seek out the best talent to stay relevant. A highly effective technique is email marketing. Email marketing is a tried and true marketing tactic however it is easy to miss the mark…

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RIA Firm Density by State & Segmentation Options

Posted on: November 19th, 2015

RIA Firm Densities by State The above graphic shows approximate RIA density by state based on the number of RIA firms in the state relative to the number of people residing in that state based on U.S census data. At Financial Media Group (FMG) we are able to use this type of data, as well…

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e-Connect™, The Solution to Your Email Marketing Needs

Posted on: November 18th, 2015

The Solution to Your Email Marketing Needs Financial Media Group (FMG) has offered our successful turn-key email program to the financial industry for years. However, we realize not all our clients’ needs are the same. So using our wealth of knowledge in email marketing we pioneered the financial industry’s first fully self-service email marketing platform,…

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