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FMG Blog

Strategies & tips to maximize your database subscription
and get the most out of your recruiting & marketing campaigns.

How Does Online Reputation & Social Presence Affect Your Overall Marketing Campaign?

Posted on: June 16th, 2016

How Does Online Reputation & Social Presence Affect Your Overall Marketing Campaign? Let’s face it, first impressions count and we do judge many books by their covers. Companies’ websites and social channels are no different. Upwards of 89% of B2B researchers report conducting some degree of online research before making a decision. At Financial Media Group,…

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Should Marketing Campaigns Run on Fridays?

Posted on: May 20th, 2016

To Market, or not to Market… On Fridays There are so many opinions about which day(s) of the week are preferable to send email blasts or reach someone on the phone. A simple google search for “best day to send email blast” returns over 2.4 million results with opinions across the board. Overall many of…

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What Does a Lead Cost and What is it Worth?

Posted on: May 13th, 2016

How Much Does a Lead Cost? The question at the heading of this article is a complex one with a number of variables that could be considered. For our purpose today we will only be evaluating recent examples of leads generated through FMG’s marketing services; Call Center, Email, and/or e-ConnectTM services. In some cases some…

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Top Five Tips For Successful Campaign Lead Follow Up

Posted on: April 29th, 2016

Tips for Successful Marketing Campaigns Financial Media Group has delivered over 50,000 recruitment leads over the last 4 years. We know successful campaign lead follow up combined with our marketing program is achieved by both of our companies working in a collaborative manner. We have listed the top 5 follow up tips we recommend to…

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Successful Email Tips for Recruiting Agents & Advisors

Posted on: April 8th, 2016

Email Tips for Recruiting Put Yourself in Your Prospect’s Shoes You want to expand your business by recruiting the top agents and/or advisors. You have painstakingly researched keywords that make you stand apart from the competition and invested countless hours putting together the business plan, mission statement, and marketing collateral. Of course these are beautifully…

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Self-Service vs. Turn-Key Email Marketing

Posted on: April 4th, 2016

Email Marketing Tips Self-Service Email Marketing vs. Turn-Key Email Marketing: Which Option is Best for You? Email Marketing continues to be highly profitable for companies looking to recruit, increase brand awareness, and promote a product or service. In fact, according to Experian, “For every $1 spent, $44.25 is the average return on email marketing investment.”…

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Get Better Results From Your Telemarketing Campaigns

Posted on: March 29th, 2016

Better Results for Telemarketing If you market or recruit agents & advisors to your firm, there are a number of factors you need to consider to be successful. Let’s face it; there is plenty of product available, and more than enough competition to go around. But, what makes the heart of the insurance & financial…

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What is a SIFI Firm and How Does it Impact Your Recruiting?

Posted on: March 25th, 2016

SIFI UPDATE: This blog was originally published on January 20th, 2016. Since that time additional activity has occurred requiring an update to this article. “Massachusetts Mutual Life Insurance Co. agreed to buy a distribution network from MetLife Inc., adding 4,000 financial advisers…” and “As part of the deal, MetLife will be the exclusive developer of…

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Simple Steps to e-Connect® Success

Posted on: March 4th, 2016

e-Connect The above infographic provides nine steps that are fundamental to a successful e-Connect© email marketing campaign. If all steps are followed, it will in turn provide you with a positive ROI. Financial Media Group (FMG) wants your campaign to be as successful as possible, and that is why we have created this document for…

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Stand Out with Direct Marketing

Posted on: February 25th, 2016

Direct Marketing Tips If you want your advisor recruiting efforts to stand out, get creative. Let’s face it – direct mail is competitive and can easily become junk mail, resulting in your hard work and recruiting dollars literally being tossed in the trash. Flyers, stock letters, even handwritten cards can ultimately become just another piece…

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