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FMG Blog

Strategies & tips to maximize your database subscription
and get the most out of your recruiting & marketing campaigns.

The Power of Carrier Appointments

Posted on: August 11th, 2016

Carrier Appointments Within our national database of insurance agents and financial advisors we have hundreds of individual data point filters. One of our key data elements that our customers consistently say is the strongest is our carrier appointment information. You might ask why this data is so critical, and how it can be more widely…

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Gold Medal Multi-Channel Marketing

Posted on: August 11th, 2016

Multi-Channel Marketing Last week marked the start of the 2016 Olympics games and this year, more than any other past games, their media coverage is everywhere. There are endless channels to get Olympic updates; you can watch the games on TV, read updates in print, stream live through various apps or you can get real-time…

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Has the DOL Ruling Left Your Recruiting Efforts MIA?

Posted on: August 5th, 2016

DOL Ruling and Recruiting Efforts The DOL fiduciary ruling has been big; huge in fact. It’s the biggest change to the industry in decades and it can affect up to a quarter of a million advisors. For the consumer, this change brings reassurance, to the advisors there are still a lot of unknowns.  But the changes…

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Why You Should Survey Your Producers & Prospects

Posted on: July 19th, 2016

Why you should Survey Your Producers & Prospects We have probably all heard those business adages that say “you can’t manage what you can’t measure,” or “If you can’t measure it, you can’t improve it,” or some variation therein. In this industry, competition for talent continues to increase, which means that it is more important…

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How to Utilize 6 Months of Email Marketing to the Fullest

Posted on: July 14th, 2016

Utilize 6 months of email marketing to the fullest. You have just purchased six months of email marketing with e-Connect™, now what? This is your opportunity for trial and error, a way to learn what works and what does not. This blog will focus on how to utilize our self-service email marketing platform, e-Connect™ to…

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Announcing the Launch of Our Exclusive Marketing & Lead Portal

Posted on: June 20th, 2016

Discover Financial Media Group’s Exclusive Marketing & Lead Portal Last year, FMG pioneered e-ConnectTM, the financial industry’s first fully automated email marketing tool that allows you to broadcast email messages right from your computer. This year, we are at it again with the launch of our exclusive cloud-based Marketing & Lead Portal. This exclusive Marketing…

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How Does Online Reputation & Social Presence Affect Your Overall Marketing Campaign?

Posted on: June 16th, 2016

How Does Online Reputation & Social Presence Affect Your Overall Marketing Campaign? Let’s face it, first impressions count and we do judge many books by their covers. Companies’ websites and social channels are no different. Upwards of 89% of B2B researchers report conducting some degree of online research before making a decision. At Financial Media Group,…

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Should Marketing Campaigns Run on Fridays?

Posted on: May 20th, 2016

To Market, or not to Market… On Fridays There are so many opinions about which day(s) of the week are preferable to send email blasts or reach someone on the phone. A simple google search for “best day to send email blast” returns over 2.4 million results with opinions across the board. Overall many of…

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What Does a Lead Cost and What is it Worth?

Posted on: May 13th, 2016

How Much Does a Lead Cost? The question at the heading of this article is a complex one with a number of variables that could be considered. For our purpose today we will only be evaluating recent examples of leads generated through FMG’s marketing services; Call Center, Email, and/or e-ConnectTM services. In some cases some…

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Top Five Tips For Successful Campaign Lead Follow Up

Posted on: April 29th, 2016

Tips for Successful Marketing Campaigns Financial Media Group has delivered over 50,000 recruitment leads over the last 4 years. We know successful campaign lead follow up combined with our marketing program is achieved by both of our companies working in a collaborative manner. We have listed the top 5 follow up tips we recommend to…

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