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FMG Blog

Strategies & tips to maximize your database subscription
and get the most out of your recruiting & marketing campaigns.

Do You Recruit to Your Firm, or Away From Other Firms

Posted on: October 12th, 2016

Do You Recruit to Your Firm, or Away From Other Firms? Before any marketing campaign can begin there are a number of factors to consider, including whether to recruit to your firm or away from other companies. You have to determine how you are going to position yourself, who is your target audience, what is…

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The 4th Quarter is Coming, Are you Winning?

Posted on: September 21st, 2016

The 4th Quarter is Coming, Are you Winning? As the calendar prepares to turn to October, the 4th quarter of 2016 is nearly upon us. Just like a sporting event, the 4th quarter provides opportunity to evaluate where you stand before the year (or game) is over, and make the final adjustments to your game…

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FMG Labor Day BBQ

Posted on: September 15th, 2016

FMG Picnic in the Park The Friday before Labor Day, Financial Media Group gathered together to celebrate our hard work so far this year and to ring in the three day weekend. The day started with business as usual. FMG employees met in the office to take care of clients and any last minute tasks…

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Successfully Run a Drip Marketing Campaign

Posted on: September 6th, 2016

Have You Seen These Drip Marketing Statistic? After looking at these stats are you asking yourself… If 80% of sales happen in between the 5th & 12th contact why are only 10% of sales people attempting to contact a prospect more than 3 times? It’s a very reasonable question to ask when you see the…

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The Power of Carrier Appointments

Posted on: August 11th, 2016

Carrier Appointments Within our national database of insurance agents and financial advisors we have hundreds of individual data point filters. One of our key data elements that our customers consistently say is the strongest is our carrier appointment information. You might ask why this data is so critical, and how it can be more widely…

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Gold Medal Multi-Channel Marketing

Posted on: August 11th, 2016

Multi-Channel Marketing Last week marked the start of the 2016 Olympics games and this year, more than any other past games, their media coverage is everywhere. There are endless channels to get Olympic updates; you can watch the games on TV, read updates in print, stream live through various apps or you can get real-time…

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Has the DOL Ruling Left Your Recruiting Efforts MIA?

Posted on: August 5th, 2016

DOL Ruling and Recruiting Efforts The DOL fiduciary ruling has been big; huge in fact. It’s the biggest change to the industry in decades and it can affect up to a quarter of a million advisors. For the consumer, this change brings reassurance, to the advisors there are still a lot of unknowns.  But the changes…

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Why You Should Survey Your Producers & Prospects

Posted on: July 19th, 2016

Why you should Survey Your Producers & Prospects We have probably all heard those business adages that say “you can’t manage what you can’t measure,” or “If you can’t measure it, you can’t improve it,” or some variation therein. In this industry, competition for talent continues to increase, which means that it is more important…

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How to Utilize 6 Months of Email Marketing to the Fullest

Posted on: July 14th, 2016

Utilize 6 months of email marketing to the fullest. You have just purchased six months of email marketing with e-Connect™, now what? This is your opportunity for trial and error, a way to learn what works and what does not. This blog will focus on how to utilize our self-service email marketing platform, e-Connect™ to…

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Announcing the Launch of Our Exclusive Marketing & Lead Portal

Posted on: June 20th, 2016

Discover Financial Media Group’s Exclusive Marketing & Lead Portal Last year, FMG pioneered e-ConnectTM, the financial industry’s first fully automated email marketing tool that allows you to broadcast email messages right from your computer. This year, we are at it again with the launch of our exclusive cloud-based Marketing & Lead Portal. This exclusive Marketing…

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