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FMG Blog

Strategies & tips to maximize your database subscription
and get the most out of your recruiting & marketing campaigns.

Finding your Target Audience Based on Licensing

Posted on: May 26th, 2017

Here at Financial Media Group we have been providing data lists and marketing campaigns to reach, communicate with, and help firms recruit/retain agents and advisors for going on 15 years. We offer a number of different ways to slice and dice our data that enables our customers to find their ideal audience. Whether you want…

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Maximize Your ADC Subscription

Posted on: May 22nd, 2017

Advisor DirectConnect (ADC) is a robust web-based data platform designed to easily find the right financial advisor, insurance agent, Broker Dealer or RIA firm in seconds. This blog will highlight some of the most beneficial filter options available in ADC’s toolbox that helps you build a highly-targeted marketing list that gets results. Geographic Options: Our…

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Infographic: Better Reputation = Better Email Marketing Inboxing

Posted on: April 26th, 2017

Better Email Marketing This infographic provides insight into what an IP address is, why it’s important and how the IP reputation can help or hinder your email deliverabilty. Are you interested in learning more about our high quality email marketing? Don’t wait, contact us now!

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Our Data Tells a Story: Vol 3

Posted on: April 11th, 2017

As a Data Analyst, I spend a lot of time putting order to unorganized data. One trend that continues, is the blending of the insurance and financial industries data. Our recent data update focused on the securities side of our database; with efforts looking to combine duplicate records and removing no longer licensed producers. During…

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Tips for Using a Third Party Marketing Partner

Posted on: April 5th, 2017

Small businesses have a difficult challenge to balance their marketing communication between their clients and their current pool of agents or advisors; along with their efforts to grow new business opportunities. A great solution to this challenge is using a third-party marketing partner to help boost your marketing reach. Some companies choose to outsource all…

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Tips for Better Email Marketing Inboxing

Posted on: March 28th, 2017

There are a multitude of reasons as to why an emails will go to SPAM. When running an email campaign, SPAM doesn’t necessarily mean you are sending bad emails, but it does mean you should spend some time looking at why your email ended up in SPAM. In this blog, I will go a little…

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5 Unconventional Call Center Strategies & Tactics to Help You Stand Out

Posted on: March 8th, 2017

One of the marketing programs that we offer is lead generation services through our in-house boutique call center. This call center department year-in year-out generates over 15,000 licensed agent or advisor leads, tailored to our customer’s requirements. These requirements are typically comprised of geography, licensing, product focus, production, past experience, and/or years of experience to…

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Relationships Matter. Tailor your approach.

Posted on: February 20th, 2017

A critical element for any successful sales professional is creating and nurturing relationships. Nurturing your leads can be a time-consuming process, but worth the effort. Consider saving time by implementing tracking and automation capabilities. Get Proactive about maximizing your ROI. Staying in front of your prospects and clients is important for your brand’s recognition. Maximize…

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Email Marketing: Fashion Vs Function

Posted on: February 10th, 2017

Email marketing has been evolving since the 90s introducing new features and functionality along the way. These new features and functionality are driven by the ever-changing digital landscape. Websites are more interactive and more robust. Naturally the desire to introduce these features and functionality into email marketing is unavoidable. However, at the core of email…

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Our Data Tells A Story – Vol 2

Posted on: January 20th, 2017

Data always changes. Marketing and recruiting requires that you expand your reach outside of your current prospecting pool to get more visibility. Many companies choose to accomplish this by purchasing or renting a marketing list. Why not, right? Lists are inexpensive and they can really target your ideal audience. Its seems like a decent solution…

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