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FMG Blog

Strategies & tips to maximize your database subscription
and get the most out of your recruiting & marketing campaigns.

Guide to Recruiting Insurance Agents & Reps

Posted on: November 6th, 2012

A Beginners Guide to Recruiting Insurance Agents Clients often ask us to share new ways on how to recruit more insurance agents. Given that we work with over 350 of the financial industry’s top agencies and firms, and we have the largest, most up to date database of top producing insurance agents and securities advisors,…

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5 Tips for Call Center based Lead Generation

Posted on: November 5th, 2012

Insurance Agent Recruitment – Tips for Call Center based Lead Generation Everyday we at Financial Media Group (FMG) work with vast numbers and types of customers (IMOs/FMOs, Broker Dealers, Carriers, Brokerages, RIAs, Industry Providers etc. etc.), and with that experience we have learned a few things on how to successfully recruit agents & financial advisors…

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Insurance Agent Lists | Financial Advisor Databases

Posted on: July 20th, 2012

Insurance Agent and Financial Advisor Databases Whether you’re trying to recruit top advisors, promote a fund or market a service, a database of financial intermediaries will be an important key to your success. Fortunately, quality financial databases are available from select reputable suppliers… and at incredibly affordable prices. Considerations When Choosing a Vendor List A simple…

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Winning Call to Actions in E-Mail Marketing

Posted on: July 4th, 2012

Email Marketing Call to Action A winning call to action will make your email campaign a success. The following list of “must haves” should be included any any campaign to achieve optimal results. Indicate a clear purpose When writing a winning Call to Action, it is important to keep the verbiage simple and succinct. This…

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How to Recruit Insurance Agents Using E-Mail Marketing

Posted on: July 4th, 2012

Recruiting Insurance Agents E-Mail marketing is one of the most widely utilized and effective marketing channels for recruiting insurance agents. In this post, we will overview some tips and tricks to planning, writing, and designing an effective email marketing campaign, while keeping the objective of agent recruitment in mind.  The majority of the time e-mail…

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12 Secrets to Getting Better Response From Your Direct Mail Marketing

Posted on: June 21st, 2012

How to Get Better Response from Your Direct Mail Marketing 1. Highlight an offer To professional mailers it’s the oldest trick in the envelope: a discount, free gift or rebate. So powerful is a good offer that very often it appears in the headline of the letter. Also, make sure the offer has an expiration date.…

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Create Loyal Top Advisors

Posted on: June 21st, 2012

How to Create Loyal Top Advisors I assume you’ve already identified your best advisors (top producers)? If so, you probably also know that these top-producers are your competitions top prospecting target. Knowing this, your challenge becomes how to create loyalty amongst this group so they don’t leave to the competition. 1. Know your advisors You…

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Financial Advisor Marketing and Insurance Agent Marketing 101

Posted on: February 24th, 2012

Marketing Tips for Insurance and Financial Advisors Most companies agree one path to increasing production is to increase the number of producers have selling for you. It’s a simple philosophy that can have dramatic results. The difficult part of the equation is understanding how to effectively recruit. Choosing the right recruiting partner. Companies in the insurance…

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Best Practices for Insurance Agent Lead Generation and Conversion

Posted on: October 24th, 2011

Tips for Generating Insurance Agent Leads Obtaining a hot lead of an insurance agent who is interested in your value proposition is quite simply put, very hard work. In this post we will outline a few tips to converting those prospects into contracted insurance agents, and outline how your recruiters can work each lead you…

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