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FMG Blog

Strategies & tips to maximize your database subscription
and get the most out of your recruiting & marketing campaigns.

Crisis Control: Agent & Advisor Recruiting

Posted on: September 27th, 2017

We’ve all heard the stats: “10,000 Baby Boomers turn 65 every day.” In fact, many companies have used this statistic to boast the benefit in selling their senior focused products for years. It’s a marketing message I have seen referenced countless times in recruiting messages and product promotion efforts. It’s a successful message and the…

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Warm Up Quiet Clickers

Posted on: September 14th, 2017

Few marketing efforts provide a better ROI than email marketing… That is why it’s still is as effective as it has always been. Email marketing provides great insight into how people engage with specific campaigns and content. With a bit of creativity, you can use these insights to tell you the next best steps to…

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Get Professional Results with Self-Service Email

Posted on: July 28th, 2017

There are countless self-service email marketing tools that will allow you to build an email and send it out to a list of people. These tools are very helpful for small businesses looking to expand their reach at an affordable rate. In fact, FMG has our own self-service tool, e-Connect, which allows you to build…

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Lead Purchasing Strategies- Get the Most out of Your Spend

Posted on: July 21st, 2017

A Talent Shortage Every day it seems as if recruiting top talent is becoming more of a challenge. This can be attributed to a number of factors including but not limited to the age demographics of the existing workforce, “the average age of a US insurance agent is 59. As such, one-fourth of the industry’s…

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Our Data Tells a Story: Vol 4

Posted on: June 30th, 2017

Keeping our data fresh is what we do here at FMG. We continually compile data from multiple sources and take the time to validate the data’s accuracy. This is how we can provide the most robust and accurate data for the insurance and financial industries. A recent update to our database looked at address verification…

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Harnessing the Power of Preheaders

Posted on: June 20th, 2017

Email marketing has drastically changed over the past 7+ years. Now more than ever, people are viewing their emails on their phone while on the go. This allows email marketers to get their message to their audience anytime, anywhere – creating a whole new world of tactics to try. While the smart phone phenomenon kept…

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Finding your Target Audience Based on Licensing

Posted on: May 26th, 2017

Here at Financial Media Group we have been providing data lists and marketing campaigns to reach, communicate with, and help firms recruit/retain agents and advisors for going on 15 years. We offer a number of different ways to slice and dice our data that enables our customers to find their ideal audience. Whether you want…

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Maximize Your ADC Subscription

Posted on: May 22nd, 2017

Advisor DirectConnect (ADC) is a robust web-based data platform designed to easily find the right financial advisor, insurance agent, Broker Dealer or RIA firm in seconds. This blog will highlight some of the most beneficial filter options available in ADC’s toolbox that helps you build a highly-targeted marketing list that gets results. Geographic Options: Our…

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Infographic: Better Reputation = Better Email Marketing Inboxing

Posted on: April 26th, 2017

Better Email Marketing This infographic provides insight into what an IP address is, why it’s important and how the IP reputation can help or hinder your email deliverabilty. Are you interested in learning more about our high quality email marketing? Don’t wait, contact us now!

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Our Data Tells a Story: Vol 3

Posted on: April 11th, 2017

As a Data Analyst, I spend a lot of time putting order to unorganized data. One trend that continues, is the blending of the insurance and financial industries data. Our recent data update focused on the securities side of our database; with efforts looking to combine duplicate records and removing no longer licensed producers. During…

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