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FMG Blog

Strategies & tips to maximize your database subscription
and get the most out of your recruiting & marketing campaigns.

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Advisor Direct Connect Version 8.3 Has Arrived

Posted on: November 27th, 2017

If you recently logged into Advisor Direct Connect (ADC) you may have noticed things look a little different. You’re right, we had some work done and we’re not afraid to show it! A Whole New Look ADC recently went under the knife for a fresh face-lift. With a sleek new logo and a contemporary new…

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What’s Your Hook?

Posted on: November 21st, 2017

Marketing, regardless of the medium, is about raising awareness and increasing engagement. At FMG, we run hundreds of marketing campaigns for our clients and we have seen what is successful and what will fail. There is one common thread with all successful marketing campaigns; they have identified a problem and they have the solution. Create…

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Our Data Tells a Story: Vol 5

Posted on: October 24th, 2017

Watching data is part of my job. As a Data Analyst, it’s difficult not to notice how astonishing the amount of movement that occurs on a regular basis in the financial and insurance industries. A recent update to our database only reiterated this sentiment. In this blog, I will highlight some of the most eye-opening…

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Crisis Control: Agent & Advisor Recruiting

Posted on: September 27th, 2017

We’ve all heard the stats: “10,000 Baby Boomers turn 65 every day.” In fact, many companies have used this statistic to boast the benefit in selling their senior focused products for years. It’s a marketing message I have seen referenced countless times in recruiting messages and product promotion efforts. It’s a successful message and the…

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Warm Up Quiet Clickers

Posted on: September 14th, 2017

Few marketing efforts provide a better ROI than email marketing… That is why it’s still is as effective as it has always been. Email marketing provides great insight into how people engage with specific campaigns and content. With a bit of creativity, you can use these insights to tell you the next best steps to…

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Get Professional Results with Self-Service Email

Posted on: July 28th, 2017

There are countless self-service email marketing tools that will allow you to build an email and send it out to a list of people. These tools are very helpful for small businesses looking to expand their reach at an affordable rate. In fact, FMG has our own self-service tool, e-Connect, which allows you to build…

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Harnessing the Power of Preheaders

Posted on: June 20th, 2017

Email marketing has drastically changed over the past 7+ years. Now more than ever, people are viewing their emails on their phone while on the go. This allows email marketers to get their message to their audience anytime, anywhere – creating a whole new world of tactics to try. While the smart phone phenomenon kept…

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Infographic: Better Reputation = Better Email Marketing Inboxing

Posted on: April 26th, 2017

Better Email Marketing This infographic provides insight into what an IP address is, why it’s important and how the IP reputation can help or hinder your email deliverabilty. Are you interested in learning more about our high quality email marketing? Don’t wait, contact us now!

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Email Marketing: Fashion Vs Function

Posted on: February 10th, 2017

Email marketing has been evolving since the 90s introducing new features and functionality along the way. These new features and functionality are driven by the ever-changing digital landscape. Websites are more interactive and more robust. Naturally the desire to introduce these features and functionality into email marketing is unavoidable. However, at the core of email…

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Online Reputation & Social Presence – Part 2

Posted on: December 27th, 2016

Online Reputation & Social Presence – Part 2 I previously wrote a blog on Online Reputation and Social Presence discussing how to put your best “digital” fool forward. Since that post, I have seen several additional examples of poor online presence. Maybe I am biased since I am in the marketing industry, but since this…

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